Episode 5

Ep. 05: Theo Williams — Speaking Up for What's Right

Published on: 24th February, 2021

Theo Williams is originally from Sheffield, England and found his way to Aspen after being chosen to coach a local soccer team and build a nonprofit soccer club. He quickly fell in love with the active mountain lifestyle, accepting community, and relaxed culture which led him to call the Roaring Fork Valley home. His passion for helping people and building lasting relationships, as well as expertise in the hotel and rental industry, led him to real estate. 

When he isn’t working, you can find him pursuing his passion for fitness, hiking, and biking. He was recently honored with the Community Service Award from his brokerage firm Slifer Smith & Frampton after biking from Aspen to Santa Monica, California raising $26,000 for the Aspen Hope Center.

In our conversation discussed the challenges of starting out as a new broker and the most important things to focus on. How following your passion and tackling something that seems impossible can lead to bigger opportunities and outreach far beyond what you ever imagined. Lastly we talked about diversity and tolerance in a mountain town and the importance of speaking up if you don't think something is right.


This episode is brought to you by The Romero Group — a full service property management and investment company based in the Roaring Fork Valley since 2015. Their extensive team of 100 professionals supports their core focus of Association and Special District Management. Learn more about their services by visiting https://romero-group.com/.


This episode is also sponsored by SH Building Group. The experienced team of professionals at SH Built, consists of client, site, accounting, subcontractor, design, and craft building specialists. They integrate the latest construction management technology and offer Home Guardianship Services. Plan your project today, visit http://shbuilt.com/.


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For more information about Selling The Mountains including feedback, suggestions, or sponsorship opportunities, please visit https://www.sellingthemountains.com/ and sign up for our newsletter. 

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You can follow the host on Twitter @ChristianKnapp, LinkedIn @ChristianKnapp, or Clubhouse @christian_knapp.

This show was produced in collaboration with Dustin H. James at Podboarder. 

Selling The Mountains is a production of Moment of Truth LLC - all rights reserved.

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About the Podcast

Selling The Mountains
Welcome to Selling The Mountains — a podcast about the booming mountain town real estate economy and unique personalities fueling it. Your host is Christian Knapp, a lifelong mountain town enthusiast and resort marketing leader based in Aspen, Colorado who has worked for the top destinations in North America. Each episode is an insider’s perspective on market trends, lifestyle, success stories, and the business of buying and selling property in the mountains.

About your host

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Christian Knapp

Christian Knapp is the former chief marketing officer of Aspen Skiing Company and a lifelong mountain town enthusiast. He is an accomplished marketing and sales leader who has worked for the top resorts in North America — including Aspen, Vail, Beaver Creek, Breckenridge, and Keystone. Christian is currently an independent consultant, podcaster, and principal at Moment of Truth — a boutique marketing firm specializing in brand development, strategic planning, and digital execution.